This rebranding project for OpenAI aimed to make the company’s visual identity more trustworthy and open, while still aligning the brand with its innovative AI solutions and forward-thinking mission. The goal was to create a cohesive and contemporary brand that resonates with the tech community, but more importantly, develop branding that would diminish the greatest problem with AI: distrust. This goal was achieved by using round, open shapes, and a brighter color palette. Since the headquarters are in San Fransisco, California, we utilized the bridge motif in the logo, the slogan "The bridge
between technology and you” and is also present in the placemaking off the office interiors.